PINK FILOSOFY

Pinkfilosofy is a Colombian fashion brand that offers easy and timeless silhouettes. Co-founded in 2010 by Adriana Arboleda and Johanna Ortiz, the brand has since been under the creative direction of Arboleda. A former model, Arboleda infuses her designs with her down-to-earth style, resulting in a line of effortless and feminine garments. She conceived Pinkfilosofy as a label of seasonless staple pieces that defy trends and are made for everyday life: comfortable, versatile and crafted with high quality materials. Approaching fashion from an environmentally conscious standpoint was also essential when conceiving the brand; therefore, Pinkfilosofy champions eco-friendly fibers and clean production processes, while also striving to minimize waste. Based in Cali, Colombia, the founders’ hometown, Pinkfilosofy is deeply committed to its community and to empowering the women heads of household who work in their atelier.